In online business it is essential not to lose sight of the target audience. Some of the questions that every website manager should ask themselves is: what does the client expect from my web page? What are their wishes? How can I adapt my page to your preferences? To get answers to these questions, it is necessary to check and analyze each of the measures that are taken. The basis for this is web analysis, also called web analytics. Online marketing meets the technical conditions to collect data that testifies to the behavior of potential customers. However, the way in which these data are used and the results extracted from them to obtain the success of the company depends on each one.

How does web analytics work?

With web analytics you can measure the success of advertising strategies and content. For this, the first thing is to determine exactly the starting point through an exact tracking of the behavior of users on a web page . The tools for this purpose record and analyze data about individual users or groups of users and provide results in the form of figures. These are called KPI (Key Performance Indicators) and their use is aimed at developing the corresponding measures that lead to a positive development based on the objectives themselves. For the website analysis & rating this is an important task.

Through web analytics, online store managers can elucidate, for example, through what search the user has come to the website. If it has been through the keyword “women’s shoes”, despite being a male clothing store, the analysis highlights a deficit in keyword optimization. When you observe how a user acts on a web page and what route it follows to perform searches, you can optimize navigation and internal links to facilitate the path to the desired product.

The large volume of data allows us to find the parts of the web that work best and those that do not. Such is the case, for example, of the most read blog articles that offer beauty tips. It is also possible to detect where users leave the page and, therefore, which areas require optimization, such as the shopping cart.

  • The web analysis
  • Can identify weak points
  • Helps to enhance the strengths
  • Channels the strategic direction of the company

 How does web analytics work?

Objectives of the web analysis

The goal of web analytics is basically to control the success of long-term web pages. In contrast, in the short term and depending on the company, several specific priorities are raised. Some of them are:

  • Acquisition of new clients
  • Loyalty of existing customers
  • Increase in visitors
  • Increase in the conversion rate
  • Improvement of usability

Control of the success of advertising measures

The use of some KPIs or others depends on the objectives that are raised. From the corresponding values, certain recommendations are derived as far as the way of acting is concerned. This can improve efficiency or strengthen short-term usability.
scratch off map