A solid marketing funnel is one of the most important things you must have implemented in order to maintain a strategy of growth going forward.
Without one, there we be a lack of structure and direction in your activities which can often lead to unsustainable results. It can also lead to confusion and efforts / resources being applied in the wrong areas.
Some people find the concept of a marketing funnel a bit overwhelming and complex. But all it is, is a process and the stages of every action which develop to something else and so forth.
Different prospects will come into the funnel at alternative stages based on their relevance, and this will be based on their industry, customer profile, company size, and many other factors which are specific to the situation.
It will take a bit of time to perfect your marketing funnel but once you have a foundation in place, it can be tweaked to create an ideal journey which can be used as a template to show new staff and all involved as to what the intentions are.
1. Know Your Target Audience
To start for creating a perfect marketing funnel, you should know who your target audience is. This can be done through extensive research, by studying reports and doing surveys. Finding the target audience is vital as it affects your strategy.
2. Build Buyer Personas
Similarly, the buyer personas are also important. Create the best and different buyer personals by considering the vital questions like why they should buy your products, what will influence them to buy the products and how the customers will use products after purchasing them.
3. Plan on Getting Traffic
Next target should to drive traffic to your website. But the sources do matter. There are a lot of options like guest blogging, blog posts, social media content, paid campaigns and ads. All of these methods should be utilized to get maximum traffic so that you can sell more products or services.
4. Attract the Customers
Driving traffic and attracting potential customers are two different things. People who may buy your products are the best users. You have to find them. Target such customers through your marketing and offer them something to purchase your products.
5. Encourage Actions
When you get customers, they should also be encouraged for actions. Like the website should offer them, convince them to take action and buy something. They should also stay on the website for more time per session and to reduce the bounce rate which are important for better site ranking.
6. Craft a Content Plan
So far the marketing funnel is complete. It should be strengthened with great content ideas. Moreover, when you create content, take great care. It should be interesting, engaging and of the highest quality. Without great content, it is hard to expect good results.
7. Test Your Funnel
Testing the funnel is also a very important step during the process. It helps you find out where you did better and where you need to put more focus in order to improve it. Without testing the final funnel, you can end up with bad results.
8. Convert Your Leads
Converting the leads is a critical part. How will you do it? You should be clear about the goals and how you will generate more leads through your marketing funnel. When the customers visit your website, you should be ready to entertain them and make more customers. There are many tools you can include in your marketing funnel stack such as B2B lead generation tracking tools.
9. Build the Relationships
Once you get the customers, try to build long term relationships with them. Without building relationships, it is hard to retain the clients and get more customers. A lot of B2B brands think they are done when they get the customers. But customer relationship is an important part.
10. Conversation After Conversion
If you get one conversion for 50 or 100 visitors, that is not a big deal. It doesn’t show you are doing great. You have to find out why you could not make one conversion for 10 visitor. This will help you be more focused.